![]() Looking at the use cases, the tent mode is appealing for watching videos, playing games, having two applications running in parallel. “It is not clear what market segment the device is targeting. “By being a category between flexible foldables displays and small tablets, Surface Duo competition is difficult to benchmark: is it going to compete with iPad Mini? Kindle? Or Samsung Fold and Flip? A replacement for Galaxy Note?” Asks Marta Pinto, senior research manager at IDC. “It is a competitor to the Galaxy Z Fold 3 but not the iPhone 13, Apple’s phones are mainstream devices whereas the Surface Duo 2 is strictly a niche phone,” Bhatia went on to say.Īpple has famously not ventured into foldables as of yet, the new iPhone 13 releases were all brick phones. Is it a competitor to mainstream phones like the iPhone 13 or specialist products like the Galaxy Z Fold 3? The Surface Duo 2 was announced last month and will be available to buy on 20 October, and is currently available for preorder. But it remains a niche, expensive device,” claims Anisha Bhatia, senior analyst at GlobalData. The Duo 2 comes with hardware improvements which may help uptake. The original Surface Duo debuted in September of last year to some success, however, with a steep price tag and not much traction in the foldable movement, it was not a big seller, unlike that year’s iPhone 12. ![]() It’s unlikely to rival flagship smartphones from Apple and Samsung but it doesn’t need to – Microsoft is establishing a new category and investing time to learn and refine. “It’s also selling at a premium price point. “Surface Duo 2 is a big step forwards from the original but it’s still a highly experimental device in a new category that straddles smartphone, tablet and PC,” says Geoff Blaber, CEO at CCS Insight. Read on to find out what experts in the smartphone industry have to say about the Surface Duo 2. ![]() The Surface Duo 2 is a dual-screened handset that opens like a book and seems to be taking slight inspiration from the recent foldable trend, seen most noticeably with Samsung’s newest Galaxy Z Flip 3 and Galaxy Z Fold 3. ![]()
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